What we deliver
Representation
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Relationship Management: we build and maintain client and agency relationships in the Swiss market and are the primary point of contact on the ground for our publishers. Our clients benefit from our vast experience of the local and international media landscapes and connecting them to some of the world’s most desirable audiences.
Advertising Space: we provide representation services across all media channels including print, digital, (D)OOH, TV, audio and events. Leveraging our premium media partner’s expertise, creative solutions and sophisticated technologies and fully understanding our clients KPIs, enabling us to connect their brand with the right audience at the right time.
Market Analysis: we identify potential advertising opportunities and target audiences. We analyse market trends and consumer behavior to help publishers develop an effective advertising sales strategy in the market.
Advertising Campaign Planning: We collaborate with our publishers clients to develop advertising campaigns that align with their marketing goals. This involves understanding the client's target audience, selecting appropriate media channels, recommending ad formats, and collaborating with our publishers to create a media plan that optimizes the reach and impact of the campaign.
Upselling and Cross-Selling: we identify opportunities to upsell or cross-sell complementary advertising products or services to existing clients, exploring ways to scale campaigns and revenue
Industry Expertise and Market Insights: staying current with industry trends, emerging technologies, and constant changes in the advertising landscape. We analyse market trends and consumer behaviour, provide valuable and actionable insights to publishers and clients, helping them navigate the evolving advertising ecosystem and make informed decisions.
Consulting
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Strategic Planning: we can help develop a clear vision, mission, and strategic objectives. Analyze market trends, competitive landscape, and audience behavior to identify growth opportunities and develop tactics to capitalize on them.
Business Development: We can assist media companies in expanding their business through partnerships, or new market entry. Assess potential opportunities, and provide guidance on growth strategies.
Revenue Generation: Develop and implement revenue generation strategies. This may include evaluating existing revenue streams, identifying new monetization opportunities, and optimizing advertising, subscription, or sponsorship models.
Industry Trends and Best Practices: we stay on the leading edge of industry trends and best practices, leveraging our expertise to provide valuable insights and guidance to media companies. Making recommendations on emerging technologies, market shifts, and industry benchmarks.
Audience Analysis: Conduct audience analysis to understand consumer behavior, preferences, and trends. This information is used to develop targeted marketing and content strategies, improving engagement and attracting a larger audience.
Content Strategy: Develop effective content strategies that align with the target audience and business objectives. They provide guidance on content creation, distribution, and promotion across various platforms.
Digital Transformation: helping companies adapt to the digital landscape by evaluating their digital capabilities, recommending digital transformation strategies, and implementing technology solutions to improve workflows, distribution, and monetization.
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Licensing Strategy Development: We help clients develop an effective strategy for leveraging their intellectual property assets through licensing. We review the client's IP portfolio, market potential, and business objectives to devise a tailored licensing plan.
Market Research and Analysis: we conduct market research to identify potential licensees or licensors, assess market trends, and evaluate the competitive landscape. We provide insights into the licensing opportunities available and assist in identifying the most suitable licensing partners.
IP Valuation: we assess the value of intellectual property assets to determine appropriate licensing fees, royalties, or other financial arrangements. We apply various techniques to estimate the worth of the IP based on factors such as market demand, uniqueness, potential revenue streams, and industry standards.
Contract Negotiation and Drafting: we can support our clients in negotiating licensing agreements, ensuring that the terms and conditions are favorable and align with the client's objectives. We can assist in drafting and reviewing contracts, addressing legal considerations, protecting the client's rights, and minimizing potential risks.
IP Portfolio Management: We help clients manage their intellectual property portfolios, by tracking licensing agreements, royalty payments, contract expirations, and other related information.
Licensing Program Enhancement: We offer guidance on improving existing licensing programs or establishing new ones. We can provide recommendations for optimizing licensing strategies, expanding market reach, identifying additional revenue streams, and enhancing overall program effectiveness.